Bookkeeping & financial operations for agencies
Creative work. Clearer margins.
Retainers, projects, pass-through costs and a mix of employees and freelancers make agency finances unusually complex. Sumday turns them into books and reporting that show which clients and projects are really profitable.
- Retainer & project revenue
- Client profitability
- Contractor costs
Why agency finances are different
Generic bookkeeping misses the details.
These are the areas where agencies most often need more than a standard setup.
Profit hides inside projects
Without time and cost tracked by client, a busy agency can be less profitable than it looks.
Pass-through costs inflate revenue
Media spend and reimbursable costs can distort revenue and margin if they are not separated.
Freelancers change every month
A shifting bench of contractors makes cost tracking and year-end reporting harder.
Cash lags the work
Long payment terms and milestone billing can leave cash tight even in a strong month.
What we cover
You focus on the work. We focus on the numbers.
Revenue & billing
Retainers, projects and milestone billing recorded consistently.
- Retainer and project revenue
- Milestone and deposit invoicing
- Deferred revenue where agreed
- Pass-through and media costs separated
Client & project profitability
Revenue and direct costs organized by client or project.
- Client-level gross margin
- Contractor costs by project
- Utilization inputs from your time-tracking tool
- Write-off and overrun visibility
People costs
Employees and freelancers tracked so labor cost is clear.
- Payroll recorded and reconciled
- Contractor payments organized
- Year-end contractor information
- Labor cost as a share of revenue
Cash & receivables
Invoices followed up and cash forecast against payroll.
- Invoice follow-up
- Aging by client
- Cash forecast
- Payment-terms review
Your financial picture
Know what’s working. Grow what works.
After each monthly close, your reporting can include views designed around how agencies operate, where your data supports them.
Reporting built for agencies
- Client and project margin
- Revenue net of pass-through costs
- Contractor spend
- Receivables aging
- Cash runway
- Monthly P&L by service line
Recommended services
Everything you need. Nothing you don’t.
Accounting & Bookkeeping
Monthly books, reconciliations, close and financial statements you can rely on.
Learn more Add-onAccounts Receivable
Invoicing, payment tracking and friendly, consistent follow-up on what you’re owed.
Learn more Add-onHR & Payroll
Payroll coordination, compensation tracking and clean payroll entries in your books.
Learn more Add-onFinancial Dashboards
Clear dashboards built on your reconciled books, focused on the numbers you use.
Learn more AdvisoryFractional CFO
Cash-flow strategy, forecasting and financial leadership for your next stage.
Learn more AdvisoryFinancial Planning & Analysis
Budgets, forecasts and variance analysis that turn your books into a plan.
Learn moreHow it works
Three steps to brighter financial days.
Tell us about your business
A short consultation about your agency, your systems and your goals.
Confirm your plan
Use the universal plan builder or receive a proposal for advisory work. Scope is agreed before anything starts.
Get organized
After agreement and payment confirmation, you’ll receive secure onboarding instructions.
Questions
For agencies owners.
Can you report profitability by client?
Yes, when revenue and direct costs are coded to clients or projects. We set this up during onboarding.
Do you integrate with time-tracking tools?
We use exports from common time-tracking and project tools to support utilization and project reporting.
How do you treat media spend?
Pass-through costs can be separated from your own revenue so margins reflect the agency’s work.
Ready for clearer numbers?
Let’s talk about your agency.
Tell us a little about your business and we’ll recommend the right combination of bookkeeping, financial operations and strategic support.
Better numbers. Brighter days.
Your next chapter starts here.
Financial clarity for every stage of your agency.